McInerney Design is a long-standing, accredited interior design business based in the Grand Rapids area. While they have been working both regionally and internationally for decades, their branding and collateral was non-existent. The collateral they did have (business cards, invoices) were outdated and did not reflect the elegant work of the firm. My task was to bring this business into the 21st century with curated collateral and a beautiful, functional website.

Some challenges with this project included navigating bridging the gap between "old school" and contemporary styles, and explaining current means of marketing and branding to the client. The client also has limited access to high-quality photos of previous work, so I created the website mostly using stock images that closely mirror the firm’s work.