CHANGE DONATIONS
brand system / digital assets / illustration
CLIENT: Change Donations
BACKGROUND: Change Donations is an Irish-based non-profit start-up who is looking to expand their digital presence. They raise money for charities through their app, which rounds up to the nearest dollar (Or whatever your setting may be) and then donates your change to charities of your choice.
NEED: Change Donations needed a visual brand system that could span across all digital platforms, and prepare them for their American launch.
SOLUTION/APPLICATION: Using an established radiating arch element as both a frame and accent, I was able to create a cohesive look that worked in display ads as well as on the website. In addition to this style, I created custom doodle-like illustrations to be used on a second set of display ads. This added a personal hand-drawn touch to the campaign.
DISPLAY ADS
